About The Event
Today’s challenge is to seamlessly adopt and integrate AI to transform creative operations.
Never has it been more vital from a humancentric team, partnership, positioning, and
technology perspectives. SSN is proud to presentCreative Operations Innovationsscheduled
for October 28-29, 2025, in Chicago. This event presents a novel and fresh approach to
navigating the new marketing frontline.
Whether you're looking to gain insights from innovation experts on how to integrate AI into your
operations with minimal disruption, expand your network, or learn about cutting-edge KPIs and
best practices, this event provides the tools and strategies you need to transform your Creative
Operations
- Responsible AI deployment
- Predictive AI → Generative AI → Agentic AI represents distinct technological leaps
- Harnessing tools & technology for Creative Operations success
- Smarter workflow structures: Streamlining project management and workflow
- Building an agile internal and external team posed for growth
- Define KPIs for optimal performance measurement and true impact
- DAM/MAM as Practice: The shift from static asset storage to dynamic, modular content ready for continuous use
- Multi-Channel Coordination to break down silos
Key Focus Areas:
Optimizing Project Management, Workflow, and Resources to Master Marketing Efficiencies
- Building an agile marketing organization
- Streamlining project management and workflow for production and creative alignment
- Process optimization
- Improving the order of operations, workflow, and systems
- Modernizing the workflow with outside agencies
- Accurate tracking essentials to ensure resources are utilized efficiently and prevent burnout
- Clearer intake forms and better education on requirements
Incorporating AI, LLM, and Technology into Every Aspect of Marketing
- How AI and LLM tools are disrupting and transforming creative workflows
- GenAI
- Workflow automation
- DAM/MAM/PAM/VAM integrations
- Using AI to boost efficiency in a small team
- Building a modern Creative Ops team given the state of AI and the fast growth trajectory
- Compliance requirements, especially with AI
Enhancing Collaboration & Communication with Internal Team and Outside Agencies
- Who shares information, with whom, when, and where? Establishing clear communication protocols to align goals across all teams
- Breaking down silos and streamlining cross functional collaboration
- Restructuring the composition of the team
- Strategic positioning: Ensuring creatives have a seat at the table
- Fielding revisional rounds between in-house stakeholders and contractors
- The role of influencers and strategic partners
Maintaining Quality and Accurately Measuring Performance for Growth & Scalability
- Brand awareness
- Data collection and performance metrics
- How to wrangle with performance metrics and use them to defend/improve work
- Key Performance Indicators (KPI) and productivity
- Scaling content production without sacrificing quality
- Is the current structure designed to support future growth?
- Justifying time for creativity when everyone is focused on continuous cost-cutting
The State of Social Media and the Need for Agility in Creative Operations
- The speed of culture
- Embracing agility and adaptability to stay relevant
- Leveraging algorithms & platforms
- Media dollar shifts – Tracking where advertising budgets are moving and how brands are reallocating spend
- Removing barriers to execution and fostering a "yes" culture for quick, impactful content
- The role of influencers